I've just started using 22seven after seeing a review comparing it to My Financial Life.
I also would appreciate it if you could create a "saving for a goal" feature but more importantly I would like to be able to add my own debts, assets/investment eg. if I know I owe someone money or investing offshore for instance?
Also, how about custom accounts? I can add my Edgars account but not my Mr Price account...
Basically it comes down to adding accounts/obligations/assets if they are not listed on the 'Link account' page.